Bottled Vs Tap Water - a lesson in advertising tricks
Daisy Kelly from Clean Up Australia delivered this great presentation at our Nov 2017 Green Ed Drinks on the tricks advertisers use to sell us what we don't need, and some ideas for how we can turn those tricks to our advantage.
Three Myths of Behavior Change - What You Think You Know That You Don't
Jeni Cross is a sociology professor at Colorado State University. She has spoken about community development and sustainability to audiences across the country, from business leaders and government officials to community activists. As a professor and consultant she has helped dozens of schools and government agencies implement and evaluate successful programs to improve community well-being. In this TEDx talk, she discusses her work around changing behaviors.
Tools for Fostering Sustainable Behaviour Change- Doug McKenzie Mohr
Developing effective programs requires that the behaviour change tools that comprise our strategies are well aligned with the barriers and benefits to a particular behavioural change. Further, these tools need to be implemented in ways that maximize the likelihood of changing behaviour, while minimizing program delivery costs. Needless to say, this is a challenging task that all social marketers face. In this presentation, guidance will be provided on when to use a variety of behaviour change tools (such as commitments, social norms, prompts, and incentives) and how best to utilize them.
Community Based Social Marketing Infomercial
A light-hearted instructional video on Community Based Social Marketing (CBSM) in the form of an infomercial.
How To Change Behavior To Ensure A Sustainable Future
Green Business Leader Donna Walden walks you through a successful community-based social marketing campaign to created to ensure a greener environment and "Keep Tahoe Blue" and how you can do the same, in this TEDx talk.
The benefits of being in Nature
Get hooked on nature
As kids now spend more time with entertainment media, they're getting less and less time outdoors, despite the mental and physical health benefits. Ben Klasky, CEO of IslandWood, a 255-acre outdoor learning center, proposes a free and natural remedy to the physical problems kids face: the Great Outdoors, in this TEDx talk.
Inspired by her child’s experience in a forest preschool in Germany, Frances Krusekopf, principal of Colwood Elementary School, has developed a pilot project for kindergarten children to take their learning outdoors in British Columbia, Canada.
How playing outside impacts your wellbeing
Does getting away from human artifacts affect our brains? In this surprising TEDx talk, Craig Childs connects our decision-making abilities and sense of well-being with the power of playing outside.
Nature Rx- Award Winning Series
Set in the world of a spoofed prescription drug commercial, Nature Rx offers a hearty dose of laughs and the outdoors - two timeless prescriptions for whatever ails you. Behind the humor and parody of Nature Rx is good science. Research shows that spending more time in nature improves your health, wellbeing, and leads to making better environmental decisions. Find out more...http://www.nature-rx.org/research/ An award winning comedy series, Nature Rx also offers environmentalism a needed dose of fun and satire. Nature Rx is a friendly reminder to us Earthly inhabitants what feels good and what is worth protecting once we take an adventure outdoors.
Nature Rx Down Under
With prescription strength doses of fun and good times #NatureRx teamed up with Planet Ark and Australia's Nation Tree Day to humorously promote the benefits of nature and getting outdoors! This commercial was broadcast on TV and social media across Australia for Australia's annual National Tree Day.
Six keys to leading positive change
From the power of presence to the power of voice, leadership expert and Harvard Business School professor Rosabeth Moss Kanter discusses the process of making a difference in the world.
Kanter uses the stories of great leaders and ordinary people to reveal the six success factors that are the keys to positive change, including lining up partnerships, managing the miserable middles of change, and sharing success with others. This uplifting talk from TEDxBeaconStreet will inspire you to lead and take action.